As a Faraday Value-Added Partner for the last two years, Bill Gellert, Operations Manager/ Product Development, works on all stages of suppression system design - from kitchen suppression systems to new system implementation of vehicle suppression, industrial dry chemical suppression, and clean agent suppression systems. Gellert, who has over eight years of experience at Northland in Operations, states, "I find Faraday is conscientious about the needs of the distributor. The new releasing panel, the MXP-6000 SRX has the same capabilities as the MPC-6000 R with separate releasing features at a better price; this is one example of how Faraday works to get us the right product at a good price." 

"Our bestselling Faraday product is the releasing panel, the MPC-6000R with the suppression products Sinorix 227," states Gellert. "Our customers include: the Mid-Minnesota Federal Credit Union in Brainerd and Little Falls locations with three clean agent suppression systems; Central Lakes College in Brainerd, and North Country Regional Care Facility in Bemidji. These are good clients of ours and we provide other fire protection services at all of these locations. We found that their key concerns in the event of a fire was protecting their data and the dealing with negative downtime as well as replacing damaged equipment in the room or zone where the fire occurred. In the hospital and college locations, the rooms are usually required to have sprinklers per code. While they were pleased that the Faraday System worked well and would trigger properly in the event of a fire, their bigger concerns were loss of equipment or data from both the fire and the water damage. So, we put together a sales proposal for installing the MPC-6000 R Releasing Panels." The MPC-6000 R Control Panel delivers the ability to monitor the area for fire and release a "clean" releasing agent. Designed specifically for high risk environments, where conventional protection is not enough or waterless suppression is the preferred option, the MPC-6000 R is an intelligent releasing panel that matches the pricing of a competitor's conventional panel. Gellert emphasized, "What I like about selling clean agent fire suppression system is that the system is not required - it is desired by the customer. For example, a sprinkler system is mandated, but it can cause a lot of damage versus a clean agent, which we can come in and change out or put in to supplement the sprinkler system. This addresses their concerns and increases their confidence in the system. Then, we continue to work with them on the service side to continue the proper operation of the system and to build the relationship with the customer."

"The new Faraday products keep our business on the cutting edge in the fire protection industry," stated Gellert. "Our Regional Sales Manager, Steve Kachlik, works with us on proposals and presentations to Engineers and Architects and provides sales training to our technicians. This translates into better product understanding for them and greater efficiencies for us as a company. In today's economy as fire protection distributors, we have to think a lot smarter to keep a business profitable­­ - Faraday helps us do this!"

Let us spotlight your company's accomplishments and a key installation of yours in a future issue. Contact Shanique Caldwell at shanique.caldwell@siemens.com for more information.

Coming Soon! Introducing the Faraday Online Marketing Center This new online accessible marketing center will allow you to use professionally designed templates for newsletters and postcards that can be customized for your company and mailed directly to distributor customers by Siemens. Please note that we will pick up the tab for the initial mailing; however distributors will have to pay for future mailings. We don't want to position as no cost because that is misleading. The first mailing will be paid for by Siemens; this option allows you to present a professional image and stay in front of your customers and prospect.  Roll out and web cast training is scheduled for April. Stay tuned for more information.

Product Release: Smarter protection for critical areas with the new MPC-6000 SRX Control Panel When quality and speed matter most for protection of sensitive areas, such as data centers, art museums, and medical centers, the new MPC-6000 SRX responds quickly and efficiently in the event of a fire - using a "clean" releasing agent instead of water. Designed specifically for waterless suppression systems in order to protect data, sensitive equipment and personnel, the MPC-6000 control panel is the most intelligent releasing panel available in the industry today at a price that meets or beats the competition. Using FireSmart detection, the MPC-6000 SRX control panel provides the highest level of protection available with the benefit of a small footprint. It fits seamlessly into a Sinorix 227 System for state-of-the art detection and suppression. For more information, contact your Faraday Sinorix representative or visit www.faradayfirealarms.com  for more information.

Product Updates: New Beam and Smoke Detectors now available to order!

F5000 Projected Beam Smoke Detector
With a range of nearly 330 feet, the microprocessor-based F5000 Reflective Beam Detector System is an auto-aligning infrared beam smoke detector. Its modular design and Easyfit System makes it easy to mount and align the optical path with the reflective prism, using LASER Assisted Prism Mounting. The AutOptimiser beam alignment system maintains the beam in the optimum position for reliable performance. This product is UL Listed and CSFM approved.

F2000 Projected Beam Smoke Detector Providing a range up to 330 ft. and an 8 to 10 second response time, the micro-processor-controlled F2000 system consists of a transmitter which projects a modulated infrared light beam to a receiver. The F2000 has separate transmitter and receiver unit with signal strength indicating LEDs and is easy to setup and align. In addition, the F2000 three alarm thresholds and is UL, ULC Listed, CSFM, and MEA Approved.

CODET 12-24 Carbon Monoxide Detector Suitable for a wide range of commercial and residential applications, the CODET 12-24 Carbon-Monoxide detectors use the most reliable CO sensing technology with unique infrared CO sensor technology, while providing extremely low current draw. The CODET 12-24 CO Detector is UL Listed and MEA Approved and features a continuous self test every ten minutes and a five year sensor life span.

Featured Personnel
Introducing a New Faraday Territory Manager for the Northeast  Faraday welcomes Randy Zornberg as the new Faraday Territory Manager for the Northeast Sales Region. Randy is NICET II certified and holds a Bachelors Degree in Technology from SUNY Institute of Technology. With more than 20 years in the life safety industry, Randy has in-depth experience with the Simplex product line, and more than a decade of job experience with Classic Systems, a large engineered systems distributor. His mix of Sales and Operations experience as well as Field technical know-how will make him a valuable resource to the Faraday team. Please welcome Randy!

Training Schedule
Upcoming Sinorix Classes
Training improves your productivity and reduces installation time as well as providing the proper certifications for working on Sinorix and Faraday systems. Sign up today for upcoming classes in our Buffalo Grove (Chicago) office.

Apr 14-17   FIS 6314 Sinorix - Installation, Certification and Service

These classes are held at Buffalo Grove, IL (Chicago). Enrollment is limited to authorized distributors of this product line. No other prerequisites apply. Contact your Territory Sales Manager for further information and eligibility. All classes are $975. To register, contact Cheryl Dobson-Thedford at cheryl.dobson@siemens.com .

Upcoming Faraday Classes
FIS 5112 Faraday MPC Series - Install, Operation and Maintenance
Apr 14-15                    Walnut Creek/Concord, CA
May 11-12                   Denver, CO
May 14-15                   Florham Park, NJ
Jun 8-9                        Minneapolis, MN
Jun 11-12                    Seattle, WA
Sep 1-2                       Toledo, OH

To register for this or any other class, please fax the enrollment form to 847-215-4792 or email Cheryl Dobson-Thedford at cheryl.dobson@siemens.com. Click here for the enrollment form .

Can you see it now? See your world in high definition - Based on your sales volume in the second quarter, you can win the following prizes: HD Camcorder, LCD Projector or Nikon D40 Camera or a 37" or 63" Flat Panel TV. This is based on sales between Jan 1st and March 31st of 2009. For complete terms & conditions, talk to your Territory Manager.

Tell us what you think Got an opinion? Want more information on a topic? Want to feature your company or job in this newsletter? Contact shanique.caldwell@siemens.com .